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TUMI UNVEILS SCANDINAVIAN LODGE AT PACIFIC PLACE

31/08/2018

‘TUMI Scandinavian Lodge ’ po p up in Pacific Place showcases cutting - edge tech nology activations and the new TUMI Fall 2018 collection inspired by Scandinavi

Hong Kong, August 2018 – From 1st – 12th September 2018, TUMI, the leading international brand of premium travel, business and lifestyle accessories, opens the ‘TUMI Scandinavian Lodge’ in the Garden Court of Pacific Place to celebrate its Fall 2018 collection inspired by the region. The Scandinavian Lodge gives visitors the opportunity to immerse themselves in the world of the Fall 2018 collection through innovative and interactive journey including the first-ever personalized fashion avatar activation to debut in Hong Kong.

Enjoy a Truly Immersive ‘Scandinavian Lodge’ Experience

This Fall, TUMI is inspired by the magical region of Scandinavia. Known for its simplicity, functionality, and minimalism, at its heart, Scandinavian design is rooted in the elements of nature and the tradition of craft. By exploring these ideas and focusing on the relationship between the technical and the handcrafted, TUMI has created a collection that is a study in color, texture and tone. With a new take on camouflage, classic florals modernized with shifting contrasts, reflective pops and subtle texture play, Fall 2018 presents new dimension added to classic TUMI fabrics and styles.

To showcase this season’s inspiration, TUMI unveils the Scandinavian Lodge, a serene retreat amidst the busy city at the Garden Court in Pacific Place. Every part of the Lodge features different interactive and tech-driven experiences for guests to enjoy their Scandinavian-inspired journey including:

  • A first for Hong Kong, TUMI brings the personalized fashion‘My Avatar’experience to the city. Guests can head to the Inspiration Cabin and step inside TUMI 360, a 3D body scanner that creates your own personalized avatar for a virtual adventure all over the world without setting foot on a plane. Watch your avatar embark on a helicopter journey to experience TUMI’s flagship store on Madison Avenue in New York City or get whisked away to dance around the beautiful landscapes of Scandinavia.
  • Collect a beautiful Scandinavian-themed luggage sticker set to style your travel accessories. Receive a gift redemption card after the TUMI 360 journey and redeem the exclusive luggage sticker set from the TUMI Pacific Place store.
  • Discover more augmented reality (AR) surprises by downloading the new TUMI Club App.Use the app at the Lodge to go on a Photo Hunt to discover all 6 AR triggers and unlock exclusive content for the chance to redeem an exclusive gift. Don’t forget to collect yourNorthern Lights Trigger Card:: simply open theTUMIClub App , focus on the card, and unlock your 3D avatar. Watch it come to life and dance in style!
  • Get creative at the Print House Corner in the Inspiration Cabin and personalize your own beautiful notebook to take home with rustic Scandinavian-style stamps. Simply 'Like' @TUMITRAVEL on Facebook and post a picture of the TUMI Scandinavian Lodge on Facebook or Instagram using the hashtags #TUMIHK and #PERFECTINGTHEJOURNEY.
  • Customize your TUMI with complimentary monogramming at theMonogram Corner.Visitors will have the choice of brand new Scandinavia-inspired monogram motifs exclusive to the Lodge and Pacific Place store. Existing TUMI customers are also invited to refresh the monogram on their favorite TUMI products (only available for TUMI items with leather monogram patch). To receive the complimentary service, customers can bring their TUMI bag or accessory to the Scandinavian Lodge from 1st – 12th September.

To celebrate the launch of the Scandinavian Lodge from the 31st August – 12th September TUMI fans and visitors can enjoy the following promotions at the TUMI Pacific Place store.

  • For a memorable keepsake, guests can register to join the exclusive Leather Charm Workshop at the Hand Craft Corner.Designed by artist UUendy Lau, guests will create their own Nordic Animal key chain made from genuine leather. For your chance to register for a place at the exclusive workshop on September 8th and 9th, spend over HK$5,500 in a single purchase at the TUMI Pacific Place store from 31st August – 9th September; enrolled at the store, places will be allocated on a first come first served basis.
  • Customers who spend HK$3,800 or more in one transaction at the TUMI Pacific Place store from 31st August– 12th September will receive a complimentary Travel Organizer (HK$1,890). A stylish essential for travelers, this item is the perfect way to carry and protect your documents. This offer will only be available while the Scandinavian Lodge is open (31st August – 12th September, 2018) and while stocks last.
  • For a well-deserved break, guests in need of a pick me up after shopping at the TUMI Pacific Place store can ‘Fika’ like the Scandinavians and enjoy a free coffee at the TUMI Fika Truck in partnership with Plat Du Jour Café upon showing their same day receipt from noon to 5pm. First served basis.
  • Following a delicious meal at Plat Du Jour Café, guests can take their receipt to the TUMI Pacific Place store to receive a TUMI souvenir while stocks last.

Enjoy TUMI Pacific Place Exclusives – TUMI Latitude Blush Pre-Order and VoyageurPhoto Floral Launch

To celebrate the opening of the Scandinavian Lodge and the launch of the Fall 2018 collection, the TUMI Pacific Place store will feature exclusive product offers.

TUMI Latitude International Carry - on , Short Trip Packing Case and Extended Trip Packing Case in Blush

Launched in Hong Kong this June, the Latitude collection defies durability and engineering standards while pushing design boundaries. This Fall, TUMI Latitude debuts in an elegant Blush color available for exclusive pre-order at TUMI Pacific Place from the 31st August – 12th September. The seasonal Blush is beautifully accented with Rose Gold trim for a strong feminine touch. Crafted from TUMI’s innovative Self-Reinforced Poly-Propylene (SRPP BallisticTM), an ultra-durable material that is both lightweight and incredibly durable, TUMI Latitude provides a unique blend of performance and style for the TUMI customer. The new Blush colorway will be offered in a range of sizes including the International Carry-On, Short Trip Packing Case and Extended Trip Packing Case.

Voyageur Carson Backpack , Hagen Backpack, Madina Cosmetic, Just In Case ® Tote and Just In Case ® Back Pack in Photo Floral

For the whole month of September 2018, TUMI Pacific Place will also be the only store in Hong Kong exclusively selling the new Voyageur assortment in Photo Floral print. This eye-catching graphic print is one of many exciting Voyageur releases this season as the collection relaunches with a new attitude, exciting features and refreshed silhouettes. The Fall 2018 assortment takes shape with a mix of bold prints and accents of color, offering streamlined, lightweight designs with sophisticated and feminine details.

Enjoy shopping these TUMI Pacific Place exclusives and experiencing the Scandinavian Lodge from 31st August – 12th September, 2018.

NOTES TO EDITORS

About the TUMI Scandinavian Lodge

The TUMI Scandinavian Lodge will be situated at the Garden Court, Level LG1, Pacific Place, 88 Queensway, Hong Kong.

Dates: From 1st to 12th September 2018, the TUMI Scandinavian Lodge will be open to the public.
Opening Hours of TUMI Scandinavian Lodge: 11am – 9pm

Opening Hours of TUMI 360 Body Scanner: 12pm – 8pm

*All activities and shopping incentives offered at the TUMI Scandinavian Lodge are subject to change and terms and conditions. Full details will be provided on - site.

*All activities are only available for TUMI Exclusives Club members, free enrolment is available at the Lodge

About TUMI
Since 1975, TUMI has been creating world-class business and travel essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with upwards of 2,200 points of sale. For more about TUMI, visit www.Tumi.com

TUMI Stores in Hong Kong
Shop 142, Pacific Place, 88 Queensway, Admiralty, Hong Kong
(852) 2918 4688

NEW LOCATION: Unit 6E154A, Level 6, East Hall, Terminal 1, Hong Kong International Airport
(852) 3460 5727

Shop 2010, Podium Level 2, ifc Mall, Central, Hong Kong
(852) 2790 1912

Shop B6-7, Basement, Landmark, Central, Hong Kong
(852) 2869 7488

Shop 323B, L3, Ocean Centre, Harbour City, Tsim Sha Tsui, Kowloon
(852) 2113 2704

Shop 2127, Second level at Elements, 1 Austin Road West, Tsim Sha Tsui, Kowloon
(852) 2168 4100

Unit G-30, Festival Walk, Kowloon
(852) 2157 0251

TUMI Retailers
Lane Crawford, Times Square, Causeway Bay, Hong Kong
(852) 2113 2602

Shop 5-20C, 5/F, Sogo Department Store, Causeway Bay, Hong Kong
(852) 2831 3996

1/F, Sogo Department Store, Tsim Sha Tsui, Kowloon
(852) 3911 1923

TUMI Stores in Macau
Shop 505, Bridge Street, Shoppes Grand Canal, The Venetian Macao Resort Hotel, Macau
(853) 2882 8361

Shop 240, 2/F, One Central Macau, Avenida de Sagres, Nape, Macau
(853) 2875 1620

Shop 1028, Galaxy Macau Resort, Cotai, Macau
(853) 2882 7703

TUMI Retailers

Shop 2-10A, 2/F New Yaohan, Avenida Comercial de Macau
(853) 2875 2071

For further media information, high-res imagery and product loans for shoots, please contact PLUG PR:
Winnie Ng | winnie@plug-me.com | 3422 3514
Sarah Cestau | sarah@plug-me.com | 3422 3359

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