TUMI INTRODUCES ALPHA 3 COLLECTION
Hong Kong – (January 28th, 2019) – Building on its foundation of innovation, functionality and durable design, TUMI launches the next generation of intelligent travel: Alpha 3. Taking a step further in perfecting the journey, the new Alpha 3 is the latest evolution of TUMI’s original Alpha launched 10 years ago – the iconic collection that reshaped the way people travel.
Ballistic Nylon: TUMI’s revolutionary basis for Alpha
Since 1975, TUMI has been creating world-class travel, business and lifestyle essentials that upgrade, uncomplicate, and beautify all aspects of life on the move. In 1983 TUMI introduced its signature Ballistic Nylon, a material that would revolutionize journeys everywhere. Originally used by the military to protect WWII troops from shrapnel, TUMI pioneered the use of Ballistic Nylon in the travel industry by incorporating the ultra-tough material into its designs. The result was a collection of soft, yet ultra-durable bags and travel cases that could withstand the wear and tear of a life well-traveled like never before.
After years of rigorous testing proved ballistic nylon held up, TUMI added its patented functionality: U-zip pockets, telescoping handles, dual wheel systems, Add-a-Bag, expansion systems, and TUMI Tracer® - interior and exterior features designed to make life on the move simpler and easier. This combination resulted in the creation of Alpha in 2008 – the most reliable, time-tested travel companion the industry had seen.
With a steadfast commitment to making the best even better, TUMI introduced the Alpha 2 collection in 2014. This year, TUMI again remasters this iconic collection with the introduction of Alpha 3 - the ultimate refinement of a timeless classic, raising the bar for travel once again.
The new Alpha 3 collection is a celebration of everything TUMI stands for: design innovation, engineering, functionality, style and performance. The relaunch moves the TUMI brand forward by elevating and refining the collection that represents its foundation, adapting it to the changing world and incorporating learnings from the past decade to empower seamless, intelligent travel.
With the new Alpha 3 collection, the TUMI design team have created a highly functional and intuitive line that delivers freedom from frustration, inconvenience, and irritation for those who seek to be present on their journeys. With a cleaner, more refined aesthetic, Alpha 3 updates include an integrated USB Power Port added to each of the carry-on sizes, dual-access entry, a modernized front face with protective rails, a full access front pocket for increased functionality, dual-coil security zippers, and a sleek leather rain flap on bags. All of these tools are designed to upgrade and perfect your journey.
The collection will be available in Black Ballistic, Black Leather, and Anthracite with brown leather trim. Seasonal pattern Graphic Congo will also be available, adding a pop of personality to select styles.
“With the launch of Alpha 3, we took everything we stand for as a brand one step forward. The world of travel has changed. Technology has changed. The way we navigate just to get through security has changed. Therefore, we must change too,” says Victor Sanz, TUMI’s Creative Director. “I wanted to reimagine the designs that have inspired a generation of travelers; to improve upon the timeless styles and incorporate the newest and best technology, offering our customers best-in-class products that will stand the test of time and inspire the next generation of travelers. Alpha 3 has been an extremely meaningful project for me, as I have overseen the collection’s design since its original inception as Alpha.”
Experience the TUMI DNA for yourself with the ultimate refinement of the storied Alpha collection. Alpha 3 will be offered in a wide range of travel products, backpacks, day bags, accessories and more. The collection is now available at all HK and Macau stores and via TUMI HK’s new e-commerce site: www.TUMI-HK.com
Alpha 3 Collection Highlights
Alpha 3 International Dual Access 4 Wheel Carry On ( Black )
The Dual Access Carry-On features front-lid and split-case entry to the main compartment, as well as a front-facing gusseted zip pocket. The case has a special built-in USB power port to charge your phone or electronics on the go. New vertical rails and molded impact-resistant side panels add extra protection.
Alpha 3 Short Trip Expandable 4 Wheel Packing Case ( Black )
This Short Trip Packing Case is ideal for 3-6 day trips. The interior features two stage expansion, while the exterior includes a built-in TSA combination lock and dual-coil zippers for security. New vertical rails and molded impact-resistant side panels provide additional reinforcement.
Alpha 3 Extended Trip Expandable 4 Wheel Packing Case ( Black )
Extra-roomy and versatile, the Extended Trip 4 Wheel Packing Case features a removable reinforced garment sleeve for your suit and 3 inside zip pockets. Functionality is a key feature of this travel essential with 2 Front U-zip pockets as well as a convenient gusseted pocket on the front.
Alpha 3 Slim Deluxe Portfolio ( Anthracite )
The Slim Deluxe Portfolio features a zip-around main compartment for easy access, as well as leather top carry handles and an articulating shoulder strap with shoulder pad for comfortable carrying.
Alpha 3 Slim 3-Way Brief ( Black )
Sleek and versatile, the Slim 3-Way Brief can fit a 15” laptop and all of your essentials. This brief can be carried as a backpack or a bag with adjustable straps that can be tucked away when not in use.
Alpha 3 Expandable Org Computer Brief ( Black )
This expandable brief features a removable laptop sleeve and a front slip pocket with hidden magnetic snap. The interior contains a file divider and multiple pockets for all your gear.
Alpha 3 Slim Solutions Brief Pack ( Black )
Slim and understated, the Slim Solutions Brief Pack has a convenient zipper opening. Inside there is a multitude of organizational pockets, while the exterior features a side zipper pocket with waterproof lining.
Alpha 3 T-Pass Brief Pack ( Graphic Congo )
Built to navigate airport security easily, the T-Pass Brief Pack is designed with a separate laptop-only section that lays flat. The bag also features leather rain flaps to protect contents from moisture.
Alpha 3 Compact Laptop Brief Pack ( Black )
The Compact Laptop Brief Pack features a well-organized main compartment, including a removable file organizer as well as accessory pockets and a key leash.
Since 1975, TUMI has been creating world-class business and travel essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with upwards of 2,000 points of sale. For more about TUMI, visit www.TUMI-HK.com
TUMI Stores in Hong Kong
Shop 2010, Podium Level 2, ifc Mall, Central, Hong Kong
(852) 2790 1912
Shop 323B, L3, Ocean Centre, Harbour City, Tsim Sha Tsui, Kowloon
(852) 2113 2704
Shop 142, Pacific Place, 88 Queensway, Admiralty, Hong Kong
(852) 2918 4688
Shop 2127, Second level at Elements, 1 Austin Road West, Tsim Sha Tsui, Kowloon
(852) 2168 4100
Shop B6-7, Basement, Landmark, Central, Hong Kong
(852) 2869 7488
Unit G-30, Festival Walk, Kowloon
(852) 2157 0251
Unit 6E154A, Level 6, East Hall, Terminal 1, Hong Kong International Airport
(852) 3460 5727
Lane Crawford, Times Square, Causeway Bay, Hong Kong
(852) 2113 2602
Shop 5-20C, 5/F, Sogo Department Store, Causeway Bay, Hong Kong
(852) 2831 3996
1/F, Sogo Department Store, Tsim Sha Tsui, Kowloon
(852) 3911 1923
TUMI in Macau
Shop 505, Bridge Street, Shoppes Grand Canal, The Venetian Macao Resort Hotel, Macau
(853) 2882 8361
Shop240, 2/F, One Central Macau, Avenida de Sagres, Nape, Macau
(853) 2875 1620
Shop 1028, Galaxy Macau Resort, Cotai, Macau
(853) 2882 7703
Shop 2-10A, 2/F New Yaohan, Avenida Comercial de Macau
(853) 2875 2071
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