TUMI Travels to Scandinavia for Fall 2018 Collection
Hong Kong, August 1 2018: TUMI, the leading international travel and lifestyle brand, today introduced its latest Fall 2018 Collection, inspired by Scandinavia. Known for its simplicity, functionality, and minimalism, at its heart, Scandinavian design is rooted in the elements of nature and the tradition of craft. The TUMI Fall 2018 Collection takes inspiration from this magical region and explores these ideas, focusing on the relationship between the technical and the handcrafted. The collection is a study in color, texture and tone. With a new take on camouflage, classic florals modernized with shifting contrasts and reflective pops, and subtle texture play, Fall 2018 presents new dimension added to classic TUMI fabrics and styles.
New Collections and Refined Styles highlight Women’s Fall 2018 TUMI’s Fall 2018 Women’s collection explores the rich, natural beauty of the region, fuses sophisticated and feminine elements with innovative function and design, creating versatile designs for business and everyday use. These new and distinctly modern styles combine elegant beauty and sophisticated professionalism, providing a seamless experience for women on the go.
TUMI presents the new Georgica collection, a modern take on women’s business bags with a relaxed yet polished look. With an energy of subtle refinement, Georgica is crafted with rich soft pebbled leather and unlined interiors, and features minimal hardware and an understated turn lock detail. Available in Black and Taupe, the collection’s fashion-forward styles make the transition from the workplace to every day or evening activities effortlessly.
This season, Voyageur is relaunching with a new attitude, exciting features and refreshed silhouettes. The Fall 2018 assortment takes shape with a mix of bold prints and accents of color, offering streamlined, lightweight designs with sophisticated and feminine details. The collection opens with Maroon and Pink Ombre, along with the core Black and Navy colorways, and is re-energized with Camo Floral pattern. In addition to nylon and leather silhouettes, the collection welcomes Voyageur Novelty , a select range of styles in both Black and Green Camo Print, featuring exciting new embellishments and playful elements such as chains and studding throughout the assortment.
This season, TUMI expands its women’s assortment with the launch of the second new collection, Mezzanine . Crafted in soft pebbled black leather, Mezzanine features style-driven silhouettes that bring a cool, carefree downtown attitude. Silhouettes are soft and unstructured, featuring speedclips and wide webbing details, wide folded top handles and ripcord functionality.
Stylized Prints and Premium Customization elevate Men’s Fall 2018 TUMI’s Fall 2018 Men’s collection fuses fresh and elevated design elements with innovative function. These new and distinctly modern styles combine luxury and practical professionalism, providing a seamless experience for all of life’s journeys. Silhouettes are offered in dynamic seasonal colorways and prints including Charcoal Restoration and Arctic Restoration for the modern military Alpha Bravo and timelessly sleek Harrison collections, as well as Navy Restoration for the classic Alpha 2 collection.
The newest incarnation of the Tahoe collection fosters an active attitude and an urban, minimalist aesthetic with a focus on functionality and design-driven details. Geared toward the active, outdoors-inspired lifestyle, Tahoe is constructed from a highly durable blend of polyester and matte nylon which gives the bags a smooth, tactile feeling. Offered in Black and the new seasonal Digital Tide print, each style features tons of pockets, with select styles even including a rain cover to protect your bag. New energetic linings with reflective accents highlight the organizational features, making the interior easier to navigate.
Customization for Premium Collections for Men – Ashton Collection and CFX Collection
Signature backpacks from TUMI’s premium collections, including the Ashton Morrison Backpack and CFX Morley Backpack, are now offered with new snap webbing straps that can be customized with TUMI Personalization Kits in vibrant Ember, Marigold, Atlantic or white, exuding a relaxed yet sporty attitude
Dynamic Seasonal Colorways Lead Travel Fall 2018
19 Degree Aluminum Collection
Since its launch, TUMI’s 19 Degree Aluminum collection of luggage has become a travel staple for every style enthusiast on the go. This Fall, 19 DegreeAluminum is introduced in unique and exciting new seasonal colors, Ember and limited-edition Fall Foliage. The aluminum assortment features a reinforced framecase design—with two snap closures for carry-on bags and three snap closures for check-in bags—and die-cast corner caps for additional protection. The interior is expertly appointed with the finest aesthetic and organizational features including a lightweight lining with an embossed diamond pattern that complements the unique exterior pattern.
When form and function come together, it’s as if each single touchpoint blends to create the cohesive design. The TUMI Merge collection does just that; it brings together the design DNA of TUMI and a lightweight, relaxed option for the next generation of TUMI consumers. For Fall 2018 introduces exciting new colors and prints to Merge including Charcoal Restoration, a deep combination of graphical elements with dark neutral undertones.
Launched in Hong Kong this June, the Latitude collection defies durability and engineering standards while pushing design boundaries. Available in core Black, Silver and Navy, this Fall season TUMI Latitude is introduced in an elegant Blush color beautifully accented with Rose Gold trim, adding a strong feminine touch to the assortment. Made from a unique and groundbreaking material and executed in a timeless, modern design, the Latitude collection is the pinnacle of form and function, built to handle any journey with the utmost class. Crafted from TUMI’s innovative Self-Reinforced Poly-Propylene (SRPP BallisticTM), an ultra-durable material that is both lightweight and incredibly strong, TUMI Latitude provides a unique blend of performance and style for the TUMI consumer.
The TUMI Fall 2018 Collection is now available in TUMI stores in Hong Kong and Macau.
About TUMI Since 1975, TUMI has been creating world-class business and travel essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with upwards of 2,200 points of sale. For more about TUMI, visit www.Tumi.com
TUMI Stores in Hong Kong (NEW LOCATION)Unit 6E154A, Level 6, East Hall, Terminal 1, Hong Kong International Airport (852) 3460 5727 Shop 2010, Podium Level 2, ifc mall, Central, Hong Kong (852) 2790 1912 Shop 142, Pacific Place, 88 Queensway, Admiralty, Hong Kong (852) 2918 4688 Shop B6-7, Basement, Landmark, Central, Hong Kong (852) 2869 7488 Shop 323B, L3, Ocean Centre, Harbour City, Tsim Sha Tsui, Kowloon (852) 2113 2704 Shop 2127, Second level at Elements, 1 Austin Road West, Tsim Sha Tsui, Kowloon (852) 2168 4100Unit G-30, Festival Walk, Kowloon (852) 2157 0251
TUMI RetailersLane Crawford, Times Square, Causeway Bay, Hong Kong (852) 2113 2602 Shop 5-20C, 5/F, Sogo Department Store, Causeway Bay, Hong Kong(852) 2831 3996 1/F, Sogo Department Store, Tsim Sha Tsui, Kowloon (852) 3911 1923
TUMI Stores in Macau Shop 505, Bridge Street, Shoppes Grand Canal, The Venetian Macao Resort Hotel, Macau (853) 2882 8361 Shop 240, 2/F, One Central Macau, Avenida de Sagres, Nape, Macau (853) 2875 1620 Shop 1028, Galaxy Macau Resort, Cotai, Macau (853) 2882 7703
TUMI Retailers Shop 2-10A, 2/F New Yaohan, Avenida Comercial de Macau (853) 2875 2071
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